SEO stands for "search engine optimization." the process of improving your website to increase its visibility for relevant searches or increase traffic on your website. The better visibility your pages have in search results, the more likely you are to attract prospective and existing customers to your business.
Types of SEO described below:
Factors realted to exsiting website like text, metadata, Html tags, images & links.
Activites that impacts SEO but don't actually occur on your website, including referring domains, inbound links, social media interactions.
Creating proper sitemap XML for your website, HTTP's and mobile responsiveness.
It is important that every business should invest in SEO because:
SEO helps businesses connect with users actively searching for them.
These users that come to your website through Google search results (GSR) are the most valuable kind of website visitors since they have a high intent to buy from your services or products.
SEO (Search Engine Optimization) aids increase in the quantity of relevant traffic.
SEO builds trust and credibility in your brand.
SEO services are a lot less expensive than paid advertising.
SEO is low-maintenance – once you achieve organic ranking for your target keywords it’s easy to maintain them and pull in consistent traffic month after month.
SEO marketing, if done right, ultimately delivers the highest ROI compared to all other forms of digital marketing.